Resume
Experience
Ultimate Kronos Group (Ultimate Software) | HCM Software
MAR 2021 - PRESENT
ENTERPRISE PRODUCT MARKETING MANAGER
Virtual, Ca
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B2B product marketing for the Enterprise audience—specializing in UKG Pro Talent solutions
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Maintain connections with several product teams to monitor roadmaps, understand product functionality, and identify the end user/customer benefits
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Evaluate products/features to craft positioning and capture effective screenshots for the consumer audience
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Deliver impactful sales enablement content including:
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External - product profiles (PDF), eBooks, sales pitch decks, interactive Ceros experiences, animated GIFs, and more
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Internal - product FAQs, sell sheets, positioning guides, and more
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Collaborate on creative projects such as: product tour videos, product sizzle reels, company website copy, and more
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Attend virtual and in-person conferences to drive marketing initiatives and engage with our customer base
2018 - PRESENT
PRODUCT UPGRADE SPECIALIST
Virtual, Ca
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Implemented product marketing initiatives and pitch presentations tailored to individual organizations to drive interest in them transitioning to the latest platforms
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Managed the program opportunity cycle from first contact, to readiness evaluation, to scheduling the project kick-off
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Led clients through a 4 – 12 week upgrade program as a project manager, while ensuring a successful user adoption
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Evaluated migration readiness for client environments and resolved technical system errors
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Coordinated system deployments, decommissions, and data extractions from client environments
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Acted as a client advocate while performing a GAP analysis to confirm the upgrade eligibility of their organization, then empowered users to learn, configure, and leverage their system to best compliment their internal process
2015 - 2018
ACCOUNT MANAGER (TECHNICAL)
Santa Ana, Ca
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First point of contact for 30+ accounts to manage the customer experience and relationship
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Managed action items assigned to other teams to ensure SLAs are being met and resolutions are exceptional
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Maintained a good understanding of how the different modules across the product suite integrate
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Resolved technical issues that required in-depth research, troubleshooting, and reconfiguration of the system
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Thrived in structured environments with organized team objectives and also functioned in free-range environments where the processes were not be defined
Education
La Sierra University
Biomedical Science
Riverside, Ca
Professional Skillset
Key Skills
B2B Product Marketing
Product Tour Videos , Sizzle Reels
Marketing Content
Live Product/Feature Demos
Enterprise Sales Enablement
Promotional Scriptwriting
Content Rebranding
UX Product Screenshots
Product Roadmap Management
Sales Pitch Decks , eBooks
Webinar Hosting & Panel Support
Customer Conference Support
Go-to-Market Strategy
Product Gap Analysis
Writing Marketing Copy
Learning Content Creation
Measuring Campaign Performance
Tier II SaaS Support
Key Products & Solutions
Ceros , Wix
Vimeo , YouTube
Box , Sharepoint , Salesforce
Microsoft PowerPoint , Excel
Microsoft SQL Server , Citrix
Adobe InDesign , SnagIt
Cvent , Zoom , Webex
Smartsheet , Quip , InVision
OneDrive, OneNote, Outlook
UKG Pro
Facebook , Instagram , Twitter, LinkedIn
Aha , JIRA , Trello